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| FOR IMMEDIATE RELEASE PROPERTY FOCUS: NISSAN WESTGATE AlabangSpunky showroom to addsilver lining to Westgate MODERN structures are transforming a posh area of Alabang, Muntinlupa, into afast-rising satellite city in Metro Manila. While lifestyle and service centers are mushrooming in this changing minimetropolis, greeneries serve as breathing space. Set to add glamour to Westgate's aristocratic image is a 2,000-square-meterauto showroom and service center -- touted by its creators as a trendy displaycenter. Totally redesigned concept The structure, a dealership of Nissan Motor Philippines, will be situated onAlabang-Zapote road and carry a totally redesigned concept. The idea of the showroom's reimaging originated from a group of Japanesearchitects. The showroom is scheduled to be unveiled in a few weeks. The whole facade will be dominated by glass and comprise a high ceiling(around six meters) with a drop ceiling near the customer lounge. It will have amezzanine, which will house the office. The ground floor is where the sales,service, accessory, showroom, reception areas and a proposed coffee shop will belocated. The structure will be transparent and strategically placed so the vehicleswould stand out and not the other way around. The minimalist design is expectedto entice the market. The showroom would mimic Nissan's luxury vehicles' comfort, which means thepresence of creature comforts such as lounges, sofas, information and multimediawalls (modular walls) and upgraded services. Next auto capital The Alabang-Zapote stretch, particularly in the Westgate vicinity, is beingpackaged to become the next modern auto capital in Metro Manila. If plans pushthrough, several automotive car showroom structures are scheduled to move in thearea. The auto display areas will be complementing the smaller versions of autoservice centers of the vicinity known as "auto precincts." Instead of cramping as many cars as they can inside the showroom, NissanWestgate would offer more breathing space, a homey touch of the interior andstrokes of wood color. The person making sure that the showroom's design criteria would be met isNissan Westgate local consultant-architect Gilbert Lui. Trendsetter Says Lui: "Nissan Westgate could act as a trendsetter in this area. It'sa bold move by Nissan to revamp its overall image." He explains that with the new standards set by the Nissan auto showrooms,each car would be positioned strategically so onlookers would better appreciatethe view. "One can walk around the cars with all the doors open. There'senough breathing space," he says. Building materials to be used include aluminum composites. The entry elementslike the fascia and the canopy are made of silver and aluminum panels, withaccents of red. "The entry of auto showrooms is perfect timing for car manufacturers,because new models are coming out in 2003. The re-branding of the Nissanshowroom would jive with newest entry SUV X-Trail." Facelift Lui explains no matter how hot the newest cars looked, if their showroom'spackaging is not modern or presentable, buyer's preference would then beadversely affected. He adds that Nissan Westgate is just the start. In three to five years, allof the Nissan showrooms would undergo their own "facelifts." Lui discloses Nissan recently implemented a worldwide reimaging. Theautomaker, he says, wanted to project a new image and get rid of its oldstructures. With the reimaging, Nissan also aims for uniformity in its dealerships. The Nissan Westgate dealership, together with Nissan Gallery, was chosen tolead the reimaging campaign in the Philippines. Says Lui: "Among the many changes would be the Nissan logo. If youcompare it with the other Nissan logos, you will notice a subtle but distinctdifference. They made it bolder." |
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