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Our MissionWe will be your first choice to help you OWN and ENJOY your CAR. Our customers will interact with us continuously and frequently, from the actual acquisition experience, to services like financing and insurance, to hassle-free maintenance and repairs, to resale and upgrade. Our VisionOwning their own car is a possible dream of all Filipino families, in all walks of life. Visitors to the Philippines likewise seek to enjoy the hassle-free use of a car. We envision a country where a car is easy to acquire and a joy to experience, for everyone. Our team mates at all levels find joy in their work, in a meritocracy where our values are all shared and lived. Our ValuesWe succeed because of our values: Trustworthiness, Teamwork, Tenacity ("Don't Give Up").
We are the leading group of multi-brand full-service car dealerships in the country. Our franchises include BMW, Nissan, Chevrolet, Hyundai, Kia, and Suzuki. We typically have #1 or #2 largest market share for each of the brands we carry, and deliver our services through multiple branches for each brand throughout the country. Our dealerships are consistently given awards, both locally and internationally, for operational excellence. We developed the Shaw Autoplex, the country's first car dealership integrated shopping complex, and the SLEX Autoplex on the South Luzon Expressway. Cameras. We own, franchises, and manage the largest integrated chain of auto service centers nationwide. We have more than 50 Rapide stores throughout the country, and the chain is growing! Rapide stores provide quality automotive services, including brakes, steering, suspension, climate control and maintenance services. Based on its experience as the MIDAS master franchise for the Philippines, Rapide has grown to become the industry leader. In addition to Rapide, we also manage other service centers such as Goodyear's Servitek concept as well as several service centers within gasoline stations.
LICA Auto Nation also owns the exclusive Master Franchisee for Hertz Rent A Car in the Philippines. With branches in strategic locations including the national airports, we provide cars and other vehicles on rental and operating lease arrangements. We also provide fleet management services. We are proud to be part of Hertz, the largest car rental company in the world, providing quality rental service for 80 years. Hertz is represented in the United States and more than 150 foreign countries, operating from 8,100 locations.
LICA Auto Nation, through CarMax used car centers as well as through our various new car dealerships, is actively involved in professionalizing the marketing and sales of pre-owned cars. We operate a pre-owned car catalog website as well. CarMax Auto Center offers a new way to buy pre-owned cars, featuring our "Blue Tag" certified used cars, with a money-back guarantee, the first in the industry.
Auto Nation Magazine, (formerly Autoconsumer) is our brand for a magazine for the mobile, affluent, car-loving consumer. It is distributed free of charge in the customer lounges of car shops, car dealerships, and banks nationwide, cafes, hotel lounges, etc., and by pre-qualified subscription. LICA Auto Nation maintains three large facilities dedicated to body repair and painting in the Alabang-Muntinlupa area, the Cainta-Rizal area and in the Shaw-Mandaluyong area. Our BRP shops are fully equipped and stocked to handle all brands of vehicles requiring minor and major body repairs. We are accredited by all major insurance companies. |
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For More Information Contact:
Send mail to
info@licagroup.net with
questions or comments about this web site.
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LICA Auto Nation
is one of the largest automotive services businesses in the country. We are
involved in New and Used Car Dealerships, Rent-A-Car and Leasing, Parts and
Equipment Distribution, and Service Center chain stores. 
LICA Auto Nation imports and distributes a large
number of car and truck parts lines nationwide. 
